Our Story

Hi, I'm Elysha! I have a lovely husband Rob, and 2 adorable kids, Finn & Frankie (who love to help me pack your orders!)

Lilou was born in Tauranga by the lovely Jade and her dream to create beautiful clothing, designed with pregnancy & breastfeeding in mind. In 2024 Lilou was purchased by me, & I'm here to continue the Lilou vision from our home in Whangarei!

After 2 pregnancies, I thought there was a real lack of choices for women during this special time in their lives. With all the changes you endure during pregnancy, I wanted to create pieces that didn’t compromise on style or comfort. An important part of the design process is creating garments that are versatile and can be worn in every stage of your motherhood journey, pieces to be cherished forever!

Ethical supply chain was of supreme importance to Jade when choosing who would be making Lilou clothing, and we are still using the same manufacturer now! Being sure to make conscious decisions regarding a sustainable & ethical production is what we’re all about. We are very proud of our manufacturer & their commitment to using methods that are sustainable for the environment & resource efficient.

Fast fashion is easy for consumers because it is just that; fast & inexpensive. When it comes to ethical fashion, we understand the price tags can be higher and a little daunting. So here at Lilou, we really strive to make shopping ethical an affordable experience. We create garments that can be worn after pregnancy too, ensuring you get longevity from your Lilou purchase. Not just made for pregnancy, made for motherhood!